When a business plan fails to work properly, it is a common practice to assess the reasons why, and to rewrite the plan to address the issues that have led to the deficits and failures. With a reported deficit of nearly $7,500, it was apparent that the 1958 business plan formulated by the Board of Directors of the Coeur d’Alene Unlimited Hydroplane Association (CUHA) had serious errors in its make-up, so every aspect ...

In 1958, the Coeur d’Alene Press was an afternoon newspaper. When the Press landed on the front porches all over town on Saturday, June 28th, everyone pretty much already knew what the headline would be for the day.

Extremely windy conditions had wiped away the first day’s schedule of racing, and the Press headline for Saturday afternoon’s paper said it all: Diamond Cup Racing Scheduled All Day Sunday – Wind Alters Plans.

With ...